Andrew Shell's Weblog

February 2023

  1. An eccentric and whimsical conceptual image representing the interplay of goals and systems for achieving success. The image includes a large, colorful architectural blueprint spread across a table, symbolizing 'goals'. Intertwined with the blueprint are various gears and mechanical parts, now depicted with surreal features like eyes and limbs, representing 'systems', which together form an animated, almost creature-like machine. This quirky setup illustrates how goals and systems creatively support each other. The background shows a vibrant, eclectic office environment with odd decorations.

    Many have told us that to achieve our goals, we should focus more on building effective systems rather than setting specific objectives. But this advice skips a crucial first step: setting goals is essential because it guides how we create those systems. Let's look closer at why...