Today I was playing around with the Online Commercial Intention tool on Microsoft’s adCenter Labs. Just for fun I typed in a couple PHP content management systems I’ve used to see how they rank and came across some interesting results. If you haven’t used the OCI tool before, it gives you a ranking for how likely someone searching for that term is looking or willing to buy something. You get a number between 0 and 1 describing the probability. Here are the results…

As you can see Drupal blows them all out of the water with the only ranking greater then 50%. Number two on the list Expression Engine is the only commercial CMS I have listed.

Why do you think Drupal has such a high commercial intent?

This entry was posted on Wednesday, April 15th, 2009 at 2:52 pm and is filed under Miscellaneous. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.