Today I was playing around with the Online Commercial Intention tool on Microsoft’s adCenter Labs. Just for fun I typed in a couple PHP content management systems I’ve used to see how they rank and came across some interesting results. If you haven’t used the OCI tool before, it gives you a ranking for how likely someone searching for that term is looking or willing to buy something. You get a number between 0 and 1 describing the probability. Here are the results…
| CMS | Commercial Intent |
|---|---|
| Drupal | 71% |
| Expression Engine | 38% |
| Joomla | 34% |
| Mambo | 23% |
| WordPress | 21% |
As you can see Drupal blows them all out of the water with the only ranking greater then 50%. Number two on the list Expression Engine is the only commercial CMS I have listed.
Why do you think Drupal has such a high commercial intent?
I'm Andrew Shell. I'm a PHP developer in Madison, WI. Currently I'm working for
Hey, looks like we chose a good platform to work with. :D
I should do some more testing to see what specifically about Drupal has a high OCI.
I should do some more testing to see what specifically about Drupal has a high OCI.
I should do some more testing to see what specifically about Drupal has a high OCI.