At Netconcepts I’ve implemented microformats in order to optimize content for search engines. An example of this would be the hCard microformat which we’re using in the Allen Edmonds store locator. If you view the source of http://www.allenedmonds.com/mens/allen-edmonds-in-brookfield.shtml and look for class=”vcard” you can examine how we’re marking up the content with classes [...]